When conducting link building via Google My Business (GMB) you can take the simple route of just adding a link to a website via your GMB profile, however we see great success with much more custom links being placed on a business’s website. This post will illustrate how you can utilize GMB posts effectively, allowing for more custom links and more on-page optimization.

Let’s face it, Google My Business (GMB) posts are the best thing since sliced bread. They are a key part of your GMB Strategy. If utilized properly, they have the ability to send a lot of traffic and business to your website. To understand the value of posts lets first talk about how to set up your blog posts.

Write about the most relevant keywords in your post.

The internet is flooded with SEO blogs, but we think we’re one of the few that actually gives you straight-up real advice.  How do we know?  Because we talk to our audience.  We ask what they want to know about, and then we make a blog post with that information.  In fact, we’ve been doing it for so long, we have a lot of these blog posts already written.  So, we’re going to start putting them to good use by giving you ideas for your own blog posts.  How can you use our ideas in your own posts?  By using the same techniques we use.

  1. Include a clear introduction near the top of your post.
  2. Make sure to include a concluding paragraph.
  3. Include an image relevant to the post topic.
  4. Make sure to include a link to your post in your Google+ Local page description.
  5. Make sure to include a link to your post in your Google+ Local page title.

Write Blog Posts on Page One of Google for GMB Centered Keywords

In 2017, if you are not on page one of Google for the keywords you are targeting, you are losing money.  That is the bottom line.  And it is a growing problem.  Today, there are a million (mostly poorly written) articles on how to write blog posts that rank on page one of Google.  Most of these articles are written by SEOs.  These SEOs have never written a blog post in their lives.  They do not know how to write a blog post that people will enjoy reading.  They have never done keyword research, and they have no idea how Google determines the rank of a page.

Ever since Google’s acquisition of the blogging site in 2003, they have been improving their blogging platform. This effort has led to Google pages being a place to publish and share your ideas, and a place to read about others.  But for some bloggers, it is more than that. They want to get their blog posts to the very top of Google.  This can be a tall order, with thousands of bloggers and millions of blogs, but there are a few things you can do.  By following the advice in this article, your blog posts will get to the top.  That is, if you want them to.

Write Blog Posts on Page One of Google for Non GMB Centered Keywords

Google wants to rank blogs on page one for non-GMB centered keywords. This means that if you want to rank a blog post on page one of Google for a keyword that does not relate to your GMB listing, you should title that blog post using that keyword. You can see how this is done in the screenshot below, which shows the blog post title that was used to rank on page one of Google for the keyword “buy a house with bad credit.” The post is ranked in the top 5 positions for that keyword and it has nothing to do with that keyword, at all.

It’s no secret that search engine optimization is an important part of the modern web design process. In fact, if you want your website to go viral, you’ll need to build up a solid reputation with Google. But that’s easier said than done, since there’s a lot to know when it comes to Google’s algorithm. To add to this by getting your website ranking for the search term near me would be very beneficial to help you gain local search queries, here is a new article on How to get Your Business Ranked in Google for “Near Me”.