Utilizing Google Business Profile Posts Effectively
When conducting link building via Google Business Profile (GBP) you can take the simple route of just adding a link to a website via your GBP profile, however we see great success with much more custom links being placed on a business’s website. This post will illustrate how you can utilize GBP posts effectively, allowing for more custom links and more on-page optimization.Let’s face it, Google Business Profile (GBP) posts are the best thing since sliced bread. They are a key part of your GBP Strategy. If utilized properly, they have the ability to send a lot of traffic and business to your website. To understand the value of posts lets first talk about how to set up your blog posts.
Write about the most relevant keywords in your post.
The internet is flooded with SEO blogs, but we think we’re one of the few that actually gives you straight-up real advice. How do we know? Because we talk to our audience. We ask what they want to know about, and then we make a blog post with that information. In fact, we’ve been doing it for so long, we have a lot of these blog posts already written. So, we’re going to start putting them to good use by giving you ideas for your own blog posts. How can you use our ideas in your own posts? By using the same techniques we use.
- Include a clear introduction near the top of your post.
- Make sure to include a concluding paragraph.
- Include an image relevant to the post topic.
- Make sure to include a link to your post in your Google+ Local page description.
- Make sure to include a link to your post in your Google+ Local page title.