What is Lead Generation and why is It Essential to Every Business?
Lead generation is a marketing process that generates interest in products or services to spur sales. Digital channels have quickly become of the utmost importance for lead generation purposes. Businesses of all types and sizes require a steady stream of new leads. The challenge lies in generating those leads, oftentimes through the internet and other digital channels. The internet presents seemingly countless opportunities to form new leads:
Paid online advertising
Search engine optimization (SEO)
Through Strategic Inbound Marketing
Lead generation is largely centered on heightening awareness. After all, if your target audience is unaware of your business and its unique offerings, you will not receive their dollars. The internet’s numerous inbound marketing channels set the stage for establishing such awareness with the overarching goal of boosting brand awareness. This increased awareness pushes leads through the sales funnel, generating the revenue your business needs to thrive. In other words, the buyer is in control yet savvy inbound marketing tactics will push the buyer toward your business.
Present insightful, helpful and/or entertaining content to your target audience through online channels where they are most likely to spend time and they will prove that much more likely to purchase your products/services. There is an art to such lead generation. From SEO (search engine optimization) pushes to strategic social media use, paid ads, blog content and beyond, our lead generation specialists understand exactly how to generate leads through the internet.
Website Optimization for
Your company’s website is central to lead generation. Though some prospective customers will not invest the time to check out the details of your social media pages, blog or other aspects of your online footprint, the majority are willing to spend at least a couple seconds on your homepage. If your homepage is designed with lead generation in mind, it will be that much easier to convert visitors. In particular, your website should be optimized to keep target customers in the loop. Website design should be centered on grabbing the audience’s attention, collecting their contact information and establishing the foundation necessary for a mutually beneficial relationship across posterity.
Even something as subtle as the design and placement of your website’s call-to-action and contact forms can make the difference between visitors “bouncing” away to other sites and requesting more information about your value proposition. Your business cannot afford to let organic leads bounce away from any component of your online footprint without leaving their contact information or requesting more information about your value offering. Our Woodsfield lead generation experts are here to ensure your website and other components of your online footprint are carefully designed to attract new leads and convert prospects into paying customers who remain loyal to your business in the years to come.